'no-fuss 11+' Campaign 2018
Client: Southend-on-Sea Borough Council
Using the successful designs from the 2017 campaign, The 2018 11+ campaign was refreshed an updated with new imagery and improvements to the general design. Artwork was created for bus stop posters and outdoor banners placed in strategic areas of the borough, along with outdoor digital displays, popup banners, two sets of leaflets for schools and posters located in the local shopping centre. Social media was also a major target for this years campaign being rolled out in 3 phases in using a targeted ad-funnel approach.
The 2018 campaign proved to be highly successful and was nominated by the Council for the prestigious LGC (Local Government Chronicle) Awards for Campaign of the year. For the nomination, we put together a pack detailing the performance of the social media across facebook, twitter and instagram and the scheme's website along with a portfolio of the printed materials using original photos and mockups of the campaign materials.
Nomination pack documents: