The Southend Way
Client: Southend-on-Sea Borough Council​​​​​​​
I worked with the council to help devise their staff development and recognition initiative. The brief included creating a logo and brand identity, along with an infographic that presents the journey the council and staff are on as week as the regular production of a ‘journal’ (styled upon an 'in-flight magazine') to highlight successful stories and the progress of the initiative. 

Update - original hand drawn concepts added.
Staff journey infographic
Journal cover designs
Events Posters
Complete high resolution documents for inspection:
Logo concepts
Infographic concepts
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